The number of cinema screens is set to jump 38.4 percent to 1,800 in the Middle East and North Africa (MENA) region in the next 3-5 years, up from 1,300 at present, according to a research by PriceWaterhouseCooper (PWC), one of the world’s leading professional services firms and the Knowledge Partner of the MENA Cinema Forum.
“There are around 1,300 cinema screens in the MENA region and the number is growing,” said Dr. Martin Berlin, Partner and Global Deals Real Estate Leader at PWC. "We expect 500 new cinema screens to be set up in the MENA region and the majority will be in Saudi Arabia."
The number of cinema screens has crossed 150,000 globally, including about 50,000 in China and more than 45,000 in the United States – the world’s two biggest cinema markets. China is expected to have over 60,000 cinema screens by 2020, making it the world's largest film market, according to the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT).
Although the number of cinema screens in the MENA region remains way too low, the growth potential, however, remains very high.
“The biggest opportunities will come from the opening of the Saudi market, followed by the opportunity from sophisticated pricing mechanisms where cinema operators offer price differentiations based on particular timings and days – to help increase box office revenues. Additionally, premium screening is another way of optimising revenues,” Dr. Martin Berlin said.
There are just 23 screens per million Chinese, compared to 125 per million in the U.S., according to IHS Markit, a London-based market researcher.
The PWC research, to be released at the inaugural two-day MENA Cinema Forum – the first ever business conference of its kind for the regional market will be held at the Grand Hyatt from October 28-29 – will offer a detailed research on the current situation and future growth potential of the cinema industry in the Middle East and North Africa (MENA) region.
The expansion of the region’s cinema screens and the industry’s evolution provides massive opportunities – many of which will be addressed at a MENA Cinema Forum.
More than 45 speakers will discuss cinema-related issues – challenges and opportunities – in front of an audience of 450 industry professionals, businessmen, over 90 sponsors and delegates from 45 countries across the world.
Leila Masinaei, Managing Director of GM Events, organiser of the MENA Cinema Forum, said, "The 38.4 percent additional cinema screens will help the entertainment market to grow faster as additional capacities will be high enough to meet the growing demand that is expected to come from Saudi Arabian market."
Some of the key topics that will be tackled at the MENA Cinema Forum include the transition through digital disruption and the economic impact of the growing cinema industry as well as the effect of the Saudi Cinema market across the region.
MENA Cinema Forum, the only dedicated industry conference on cinema, will screen premiers for VIPs and delegates at exclusive screenings during the two-day conference that will also feature some of the biggest names in the global film industry.
The eventful conference will be full of activities including workshops, break-out meetings, site visits and major announcements.
About MENA Cinema Forum
MENA Cinema Forum is the first and only regional business conference on the cinema industry in the Middle East and North Africa (MENA) that will focus on the growth opportunities of the region’s cinema industry.
As many as 45 specialists will address an audience of more than 450 delegates from 45 countries, backed by 90 sponsors, will participate at the two-day MENA Cinema Forum to be held at the Grand Hyatt Hotel from October 28-29, 2018.
The MENA Cinema Forum will bring together the entire spectrum of stakeholders involved within the cinema sector including but not limited to local and international governments, investment companies, mall owners, cinema operators and exhibitors, suppliers and industry leaders, to address the growing requirements of the cinema market within the region.
For more information, kindly contact:
P.O. Box 454649, Dubai, UAE
Tel.: +9714 5687800
Cell: +97155 2504081
Pan Asian Media
P.O. Box 39865, Dubai, UAE
Tel.: +9714 2281021
Cell: +97152 1737484
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