Hailey Bieber Sells Rhode to e.l.f. Beauty for $1 Billion
Hailey Bieber will never say never to expanding her business.
The Rhode skin founder, 28, unveiled her newest lineup of accessories from the beauty brand in a July 2 Instagram post she captioned “lemontini ballerini,” featuring a series of photos of herself modeling the new products. And along with a new lemon-yellow lipgloss-holding phone case with a matching peptide lip tint and pouch, she showed off a gold metallic belt-style belly-chain that not only serves as a bikini accessory, but also as a functional lip gloss holder.
The unique style garnered a mixed reaction in the comment section of the post, especially as some fans thought it looked like it might be used for a bit of a different purpose. One user commented, “Why did I think that was a bedazzled tampon for a second,” while another echoed the idea, “Omg the perfect tampon holder.”
However, many loved the trendy beach-day style, with one enthusiastic user writing, “I NEED THAT BELLY CHAINNNNN.”
