During the Seattle tour dates, fans caused a “2.3 magnitude earthquake,” according to a seismologist. The small earthquake activity was recorded at Taylor’s second Seattle show on July 23, where the only difference from night 1 was that it started later and she performed “Message in a Bottle” and “Tied Together with a Smile” as surprise songs.
The guitar Taylor uses during the Fearless portion of the concert was decorated by her parents using, as Taylor put it, “super glue and a free afternoon.” The guitar is coated in silver rhinestones, which matches the guitar she used during the Fearless tour in 2009.
The bodysuit Taylor wears during the Lover portion of the show, and the blazer she puts on for “The Man,” are designed by Versace, and it’s paired with Christian Louboutin knee-high boots.
The Eras Tour creative director and production designer is Ethan Tobman, who previously worked with Taylor on her 2021 Grammys performance and her music videos for “Anti-Hero,” “The Man,” and “Cardigan.” Ethan has also worked with Beyoncé, and he was the production designer for movies like The Menu, Room, and more.
It reportedly takes a team of an estimated 90 trucks to construct the elaborate stage for The Eras Tour. Dave Brooks, Billboard Senior Director of Live Music and Touring, assumes there is a team that is “prepping and pre-building” as much as possible leading up to the show.
For “Tolerate It,” when Taylor sets the table before singing, everything is pre-set up for her in a drawer that is on the backside of the table. You can see into the drawer if your seats are on either side of the stage.
Fans creating friendship bracelets for The Eras Tour has led to a spike in jewelry sales, with Michaels stores reporting that in cities where Taylor has a show, they’ve seen a “300% sales lift in beads and jewelry categories in the days leading up to the concert.” In Pennsylvania, where Taylor played four shows, Michaels reported a 500% increase in sales.
In order to achieve the visually stunning experiences seen in The Eras Tour film, it was filmed “like a proper movie” over the course of three nights at SoFi Stadium in Los Angeles. According to the New York Times, “upwards of 40 camera operators” are typically hired to film a tour of this size.
In terms of recording the audio for Taylor Swift: The Eras Tour, “sometimes more than 100” microphones are placed in larger stadiums in order to capture the vocals, instruments, and crowd noise on separate tracks. “Just a recording of the room would be useless,” explained John Ross, the rerecording mixer for The Eras Tour.
As many people remember, the tour’s presale caused chaos on Ticketmaster. On Nov. 15, 2022, “over 2 million tickets were sold,” according to Ticketmaster, making it the most tickets ever sold for an artist in a single day.
In order to combat re-selling Eras Tour tickets for a lot of money, Brazilian lawmakers introduced a bill, nicknamed the “Taylor Swift Law,” that would “criminalize ticket scalping with penalties of up to four years in prison and fees up to 100 times the original ticket price,” according to NBC News.
And finally, Taylor currently holds the record for the highest-grossing concert tour by a female artist for The Eras Tour. As of right now, the tour has grossed $780 million with Taylor only playing 56 concerts so far.