Blumhouse horror Imaginary has today had its first trailer and poster unveiled which taps into the idea that imaginary friends might not be what they appear.
From Blumhouse, the genre-defining masterminds behind Five Nights at Freddy’s and M3GAN, comes an original horror that taps into the innocence of imaginary friends – and begs the question: are they really figments of childhood imagination or is something more terrifying lying just beneath?
When Jessica (DeWanda Wise) moves back into her childhood home with her family, her youngest stepdaughter Alice (Pyper Braun) develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement. Alice starts playing games with Chauncey that begin playful and become increasingly sinister.
As Alice’s behaviour becomes more and more concerning, Jessica intervenes only to realise Chauncey is much more than the stuffed toy bear she believed him to be.
The trailer (which can be viewed below) is certainly not for the squeamish in one particular scene that had me holding my hand like I’d just become the next stigmata!
It’s safe to say that Imaginary is certainly tapping into a unique slant on the old doll / haunted teddy type movie. It’ll certainly be interesting to see how this Blumhouse horror Imaginary pans out next March!
Lionsgate and Blumhouse present, a Tower of Babble production.
Directed by: Jeff Wadlow
Written by: Jeff Wadlow & Greg Erb & Jason Oremland
Produced by: Jason Blum, Jeff Wadlow, p.g.a.
Cast: DeWanda Wise, Tom Payne, Taegan Burns, Pyper Braun, with Veronica Falcon, and Betty Buckley
Imaginary is in cinemas 8 March from Lionsgate UK