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Netflix Vs Amazon Prime – Is There Even a Competition Anymore?

The old Netflix vs. Amazon Prime debate has been a years argued battle of two streaming powerhouses but one feels like it’s slipping whilst the other is getting stronger and stronger. Is there even a competition anymore? We discuss in a comprehensive comparison of two streaming giants

Netflix Vs Amazon Prime Video

In the modern era of digital entertainment, streaming services have revolutionized the way we consume TV shows, movies, and documentaries.

Netflix and Amazon Prime Video have emerged as leading platforms, offering a vast library of content to subscribers worldwide.

While both services have their merits, this article aims to compare and contrast Netflix and Amazon Prime to determine which one stands out as the better choice for consumers.

I’m trying to take my natural bias of personal taste out of the equation here and hope to deliver a balanced review of both platforms from a consumer standpoint and not a personal taste in shows / films standpoint.

Content Library and Variety

Stranger Things Season 4

One of the primary factors that determine the appeal of a streaming service is its content library.

Netflix, founded in 1997, has a vast collection of movies, TV shows, and original content. With over 200 million subscribers globally, Netflix’s library boasts a wide range of genres and languages, catering to diverse tastes.

The streaming giant has consistently invested in producing high-quality original series like Stranger Things, Narcos and The Crown. That’s just to name a few of the thousands of shows captivating viewers with gripping storytelling and compelling characters.

The Boys

Amazon Prime, launched in 2005, offers not only a streaming service but also various other perks like free shipping and access to Kindle books. It’s very much an included service as part of the delivery and online shopping option but Prime sadly just cannot live up to the sheer volume of content on Netflix.

Amazon Prime offers up The Marvellous Mrs. Maisel and The Boys but the shows on Amazon Prime exclusively made for Amazon Prime have never quite hit the heights of the shows that have debuted and been exclusively released on Netflix.

Amazon has been expanding its original content slate and has achieved critical acclaim with shows like Transparent, The Lord of the Rings: The Rings of Power and Mozart in the Jungle.

User Experience and Interface

Netflix Interface

Netflix has set the bar high when it comes to user experience and interface design. Its intuitive and user-friendly interface allows subscribers to effortlessly navigate through the vast library.

It’s easy to discover new content, and create personalized profiles for multiple users. The suggestions tool pulls up perfectly curated content which match the kind of content you have been watching to give you a tailored offering that suits your viewing personality.

Netflix’s sophisticated recommendation algorithms, fueled by machine learning, make accurate predictions based on users’ viewing history, enhancing the overall viewing experience.

Amazon Prime Interface

Amazon Prime on the other hand is very cluttered and it’s quite difficult to find just exactly it is you’re looking for.

Personal recommendations are also a feature on Amazon Prime but it’s very distracting with countless independent films being thrown in with big studio movies and one accidental click on some good cover art could land you with a film that looks like it has been shot on a GameBoy Colour camera.

Amazon’s interface often emphasizes promoting its other products and services, which can be distracting for those seeking a seamless streaming experience.

It’s something that could be vastly improved but they haven’t touched the user interface in all the years I’ve had it.

Platform Compatibility and Availability


Both Netflix and Amazon Prime Video are compatible with various devices, including smartphones, tablets, smart TVs, gaming consoles, and web browsers.

Netflix supports a wide range of platforms, ensuring users can access their favorite shows and movies seamlessly.

Additionally, Netflix’s popularity has led to its availability in almost every country, making it a truly global streaming platform.

While Amazon Prime Video is also available worldwide, it might have varying content libraries depending on the region.

This can be frustrating for viewers who have limited access to certain shows or movies due to licensing restrictions.

Value for Money

Amazon Prime

When it comes to value for money pricing is very important with Netflix offering a tiered subscription plan based on video quality and the number of screens allowed.

Many users have been cancelling their Netflix subscription after the introduction of a one household rule where Netflix usernames and passwords were being shared with friends to watch in other households.

While Netflix has been raising prices gradually (and annoying a vast proportion of its subscribers with the aforementioned household changes) it still provides excellent value for the sheer volume and quality of content it offers.

Furthermore, Netflix’s commitment to producing original and exclusive content justifies its pricing structure for many subscribers.

Amazon Prime Video, on the other hand, is bundled with an Amazon Prime membership, which includes additional perks like free shipping and access to other Amazon services.

This makes it an appealing option for consumers who already utilize these services.

However, for those solely interested in streaming video content, the pricing might not be as competitive as Netflix’s standalone subscription.


When it comes to Netflix Vs Amazon Prime it feels like there is a clear winner. Both companies have their strengths and weaknesses with Netflix’s content library and innovative user interface wiping the floor with Amazon Prime Video but with the inclusion of Amazon as part of a wider shopping network this could very much be a better option for you.

If you’re comparing just the streaming services for what they are (outside of the Amazon shopping network) then Netflix is the clear winner by quite some margin but it all depends on personal preferences and individual needs.

Those seeking a diverse range of content, exceptional user experience, and a well-established brand may find Netflix to be the better option. Meanwhile, individuals who already subscribe to Amazon Prime or desire a broader package of services might lean towards Amazon Prime Video.

In the ever-evolving landscape of streaming services, both Netflix and Amazon Prime Video continue to invest in content creation and platform enhancements to stay competitive.

Whether it’s Netflix’s gripping originals or Amazon Prime Video’s unique perks, consumers are fortunate to have these two industry giants providing endless hours of entertainment at their fingertips.

Netflix Vs Amazon Prime – who wins?

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