HomeEntertainmentThe Marvels' Pre-Ticket Sales Point to Low Opening

The Marvels’ Pre-Ticket Sales Point to Low Opening

The highly anticipated Marvel Cinematic Universe sequel, The Marvels, was already on the radar for its projected low box office opening. Recent reports on ticket presales have further highlighted its challenging position, indicating that the film may debut even lower than some of the DC Extended Universe’s notable underperformers.

Serving as a sequel to the 2019 hit Captain Marvel and a continuation of the storylines from Disney+’s Ms. Marvel and WandaVision, The Marvels intertwines the narratives of Brie Larson’s Carol Danvers, Teyonah Parris’ Monica Rambeau, and Iman Vellani’s Kamala Khan. The film presents a fusion of these three heroes as their powers become interlinked, leading to an intriguing yet chaotic swap between them, all while addressing the emergence of the vengeful Kree warrior, Dar-Benn.

With less than a week before its highly anticipated release, Deadline has disclosed new ticket presale figures for The Marvels. Projections suggest an opening weekend collection of approximately $70 million, placing it behind not only the lowest-rated Marvel Cinematic Universe movie, Eternals, which opened with $71.2 million, but also trailing two major films from the DC Extended Universe, Black Adam and The Flash. Dwayne Johnson’s Black Adam premiered with $67 million, while the polarising multiverse adventure featuring Ezra Miller’s The Flash opened to $55 million.

There’s concern whether The Marvels might become the first significant box office disappointment for the MCU. Despite Eternals receiving mixed reviews, it performed decently in the long run, accumulating over $402 million against its $236.2 million production budget. The lowest opening in the MCU’s history remains with 2008’s The Incredible Hulk, which, despite its modest success, earned over $264 million against its reported $150 million production cost.

Still image from The Marvels

Comparatively, The Marvels is pacing to open 72% lower than 2023’s Ant-Man and the Wasp: Quantumania. Although the latter movie received mixed feedback and is among the lower-grossing MCU franchises, it concluded its theatrical run with over $476.1 million. However, it fell short of its break-even point of $600 million due to its $200 million production budget coupled with extensive marketing expenses.

The Marvels faces an uphill battle, especially considering its current net budget of $219.8 million after substantial filming subsidies. Early indicators from test screenings have been mixed, which might pose an obstacle even if critical reviews or positive audience feedback could potentially boost its prospects. Additionally, the competitive landscape after its release, with movies like The Hunger Games: The Ballad of Songbird and Snakes and Disney’s Wish projecting modest openings, might impact The Marvels overall performance.

The evolving narrative surrounding The Marvels seems to paint a challenging picture for the MCU’s latest installment, awaiting the verdict of critics and audiences alike as it ventures into the fiercely competitive box office arena.

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